Strategically Designed to create a community in all industries : Sports, celebrations, Get togethers etc…

The Brand logo is made out of three cheering people, this also creates an ‘M’ which refers to the name ‘Moovland’.

The Brand Palette is a mix of darks purples, a colour in psychology that reflects : creativity and leadership.

Creativity : All different kinds of events and groups

Leadership : the user Initiates to create groups and events.

currently available on Google play and the App store.

Moovland

Moovland is an app created to connect and group any event.

Brand Strategy
Visual Identity
Packaging
A digital advertisement for MOOVLAND app, showcasing various screens of the app on a purple and black background with images of people at events, a basketball hoop, and event details, promoting event organization and social gathering features.
An infographic explaining the components of the Moovland logo, which has three purple abstract 'M' shapes representing Moovland, community, and group events, with descriptive text for each component.
A digital illustration of neon purple logo design on a black background, with the text 'Logo Tangents' and 'MOOVLAND' in the top left corner, and a purple logo icon in the top right corner.
Close-up of a smartphone screen displaying four app icons: green phone, blue Safari, green messages, and purple snowflake, with a purple background and text "Mockups MOOVLAND" in the upper left corner.
A color guide for MOOVLAND featuring a primary color, #840CED, and two secondary colors, #1A0428 and #32004E. The guide displays different stylized snowflake icons in various color combinations, with some icons in purple, white, and black outlines.
A digital screen displaying a collection of white icons on a gradient purple and black background. The icons include arrow keys, user profiles, notifications, health, settings, sharing options, a heart, location pin, trash, plus sign, home, magnifying glass, user face, ellipses, gear, and share symbol. The top left corner has the text 'Iconography' and the bottom right corner has the text 'MOOVLAND'.
Screenshots of app icons showcasing a logo design in dark and light modes, with abstract geometric patterns in purple and white.
A presentation slide deck about MOOVLAND logo design and branding guidelines. Includes mockups, logo variations in dark and light modes, clarity guides, breakdown, tangents, color palette, iconography, and typography. The slides feature a color scheme of purple, black, white, and gray with visual examples of logo usage and design rules.
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