A circular logo with a purple outline featuring the text 'Cakes & Cats' at the top, the year '2024' on the sides, and 'Dublin - Ireland' at the bottom. The center of the logo depicts a stylized black and purple cat intertwined with a cake, set against a light yellow background.
Logo for a farmers market featuring a cartoon cow's face with sunglasses and its tongue sticking out, surrounded by the text 'Artisan Ice Cream', 'Bondi Farmers Market', and 'est 2024' in purple and black.

Helping CPG brands sell out with Personality-driven branding.

Imagine this, only four weeks from now, you could have the works:

A brand that oozes confidence, a business that sells while you sleep, and a brand that competitors envy !  Cohesive, credible, tasteful and impossible to ignore.
Work With Me
A woman with long brown hair smiling and looking to her right, standing against a purple wall.
Colorful logo for "Branding for Impact, Episode 1" with stylized text, purple flowers, and a light green arrow.

Hi ! I’m Briony,

Catch me supporting your business & women’s health one brand at a time.

With over 6 years of passionate branding projects and a lot of cakes, cookies and ice-cream, I crave to design the most tasteful brands in your industry and most of all, with purpose.

Back in 2020 I was diagnosed with PCOS. A severely under researched hormonal condition. I believe in having a purpose, mine is creating stunning brands and standing up for women’s health, this is my dream job. That’s why I created Branding with Impact.

Not only can you get your brand projects designed by me but you can also choose to sponsor branding projects for women-led businesses and 15% goes to the PCOS Awareness Association to support women’s health.

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Sponsor a project
Collection of handwritten and printed good review comments with highlighted positive words, various colors of pink, orange, purple and white backgrounds, some with emojis and profile pictures, praising a creative work process and professional collaboration.

Trusted by Global founders.

Limited spots available.

Take 1 minute to apply for a spot and quickly fill out the enquiry form below. Tell me about your project and see if we’re a good match !
Work With Me

Inconsistent sales to Sold out.

BEFORE Branding : you’re struggling with sales.

This is you now, your business is struggling with sales, your brand feels outdated, your products aren’t selling, your falling behind in a sea of competitors, you need a brand refresh a helping hand to get things moving and don’t have a set vision.

AFTER Branding : you’re struggling with sales.

Your business is THRIVING, dream clients who actually purchase with trust and refer you to other customers. Competitors are no longer a threat, you feel excited and happy you invested into your brand.

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Brand Diagnosis

Winging your brand is equal to no trust so no customer traction or sales. Skip the guessing and start diagnosing whats going wrong. Build a brand that actually converts.

This is for you if you’re tired of :

Blending in with bargain hunters & want to stand out to premium clients.
Struggling to explain your value & want visuals that sell it for you.
Being seen as “just another business”  & want to be the go-to choice.
Wanting to stop second-guessing your business and start earning money.

If you answered yes to one or more of these, congrats you are now eligible to apply to work with me so we can diagnose the staggering blocks behind your business and solve them through strategy and branding together. I you’re eyeing up a branding for 2026 launch the book now only a few spots left.

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Project Process

  • A relaxed 20–30 minute Free chat to get to know you, your business goals, and the vision for your brand. This isn’t about design yet, it’s about understanding your story and whether we’re the right fit to create something amazing together. We uncover what’s holding your brand back.

  • Once you’re ready to move forward, I’ll finalise your booking with a signed agreement and deposit. From there, you’ll receive access to your Notion client portal, your central hub for timelines, updates, and all project files.

  • 2 weeks - We’ll dive deep into your audience, positioning, tone of voice, and competitive landscape in a focused strategy session. Then, I’ll present a clear Strategy presentation so you can see how this strategy will shape every design decision.

  • 1 week - Here’s where the visuals come alive. I’ll craft two distinct moodboard concepts based on our strategy and present them to you. You’ll choose the one that resonates most, and we’ll lock in the creative tone for your new brand identity.

  • 2 weeks - I create a brand identity that matches your true value so you can charge more for your service or product. I reveal your full brand identity Logo suite, colours, typography, and real-world applications, presented in context so you can see your brand come to life. We’ll refine as needed to ensure it feels perfect and premium.

  • 20 minutes - We’ll wrap up with a final session via a off-boarding call to make sure you are 100% excited and happy with your branding. After your approval, I will deliver your brand guidelines and all assets via your Notion portal. You’ll leave with a cohesive brand system and the confidence to apply it across every touchpoint. You stand out, attract clients, and grow from here.

The 6 stages to how it all works :

I'm ready to start !

All Design projects are built with their very own brand strategy, this ensures longevity and brand recognition, the brand stands out amongst competitors & attracts the ideal clients.

Sneaky peak at my recent Branding transformations.

A person wearing a green baseball cap and a dark green T-shirt with a cartoon of a baker carrying bread, is sitting in the driver's seat of a bakery truck, holding a baguette in one hand.

Koupé

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Moo & Taste

View Project
Open pink and green Rosie cookies box with assorted cookies inside, held by a person, with other boxes in the background.

Rosei

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Ready to stop blending in and start attracting premium clients ?

Fill out the form below and I’ll be in touch within 24 hours. This is the first step to creating a brand that positions you as the premium choice in your market.

Take sneaky look at the answers to what’s probably on your mind, psst ! don’t hesitate for too long someones grabbing your spot,

I only take on 2 projects per month.

FAQ.

I’ve got you sorted !

  • Fill out the enquiry form below. I’ll review your details and get back to you within 48 hours with next steps (availability, proposal, and project timeline). Spots are limited each month, once booked, the next opening is typically 4–6 weeks out.

  • Because logos don’t build trust. Branding creates consistency, authority, and confidence & the real reasons clients buy. I have created this proven system to help founders scale their business through strategic Branding. From lost or overwhelmed to successfully launched, any founder can apply !

  • Yes, you can pay in 2 instalments, I require a 50% non-refundable deposit to secure your spot, and the remaining balance is split into milestones throughout the project. This keeps the process flexible while ensuring commitment on both sides.

  • That’s totally okay, Pink Penguin’s process includes a strategy workshop and two Moodboard options to explore different directions. You don’t need all the answers, I guide you through every step.

  • Most brand identity projects take 4–6 weeks from start to finish, covering discovery, strategy, creative direction, and final delivery.

  • You’ll receive a complete brand identity package, which includes:

    • Full logo suite (primary, secondary, submarks)

    • Brand colour palette + typography

    • Two Moodboard directions to choose from

    • Brand guidelines (PDF)

    • Launch-ready files (print & digital formats)

    During the onboarding stage I give you personal access to your project client portal. Everything is delivered via a Notion client portal, so you always have organised access to your files.

  • If you’re already investing time, energy, and marketing into your business but not getting results, it’s not a cost problem, it’s a positioning problem & I can help you fix that.

  • Many clients start attracting higher-paying customers within weeks of launching their new brand.

I'm all in and ready !

Ready to stop blending in and start attracting premium customers ?

Enquire now