Slopz needed a brand identity to match their strong values and mission. After a deep strategy session we found 3 major values which resonated the most :

Community ( Group sessions bringing like minded passionate bikers together), Daring (off trails can be difficult and even scary at times) & determination( a strong adrenalin mindset to get up the mountain to reap the reward & take in the amazing views)

Bold Blood Orange for night time trails reflects a blood moon colour found in the sky over the mountain peaks, the pine green can be found in the trees of the Alpes mountains, and a bright yellow for the early bird trails.